Marketing
Tips On Short Sales
Obviously Short Sales are back and going strong. We didn’t deal with any in our office until early this year and I personally hadn’t dealt with one since 2003. Back then I heard from a title officer that only 1 in 10 closed. I wasn’t looking forward to it.
Now there are some real estate companies that will work with brokers. They will do some sort of split of the commission on your listing. You do all of the marketing and client contact and they will deal with the banks. Not a bad deal based on the time I have seen some brokers take on some transactions. I won’t name the companies here since I don’t know much about them yet but you can email me and I will pass it on to you.
For one transaction in our office, the bank took four months to give it’s acceptance…which was one week after the buyer walked away. Luckily another agent in the office had a buyer for it and it closed two weeks later. I have found that even though the buyer says they are willing to wait, they really aren’t willing to wait too long.
Here are some tips for your short sale listings-
- Once you have an offer make sure you have showing instructions to call you. This allows you to meet the person doing the BPO (Broker Price Opinion) or appraisal of the home.
- Instead of talking the house up, you need to point out it’s flaws to the person appraising it. Since they are somewhat disconnected they won’t be looking at it like a buyer who hears every noise and smells every smell.
- Make sure you listing verbiage doesn’t make the house sound as perfect as we often do. The bank may see the listing and your pretty words may backfire.
- Be prepared to send your showing report from KimWeb so you can show how much activity. Lots of activity and no offers is just as bad as no showing. It’s proof of low interest in the home at that price.
- Don’t start the home at a super low price. Start at a reasonable price and then ratchet it down 3%-6% every two weeks. A huge drop from nowhere may be a hard sell to the bank trying to squeeze out a $1000. Showing the bank that you methodically and logically changed the price will help to show that the previous prices didn’t work.
- If there is a 2nd mortgage, they often only get $1000 or so. If the offer price cuts into the 1st too much they might not bite and might be willing to test a foreclosure auction.
- Get all paperwork ahead of time. This is different with banks so call as soon as you get the listing. But a letter explaining the sellers hardship, payoffs on all loans, borrower financial statement, and anything else pertaining to the finances of the seller and home will be helpful.
- Explain to your client all their options. Short sale is one of nine or so options they have and they can’t be led to believe that a short sale is the only one.
These are just a few of the tips I have been told or seen work. They change bank to bank. Right now in our office we have someone who has worked 8 years in the mortgage industry helping us navigate the waters. He has the phone numbers to some of the higher-ups which has helped tremendously to get the ball moving. In one case we were told that a BPO had been done recently. After talking to someone higher-up, we found that the BPO was actually outdated and invalid. Hopefully the new one helps us.
Because of the sheer number of banks out there, if you are not specializing in short sales or making it part of your business model, I recommend that you talk to real estate company, broker or consultant that does specialize in the process to help you. This way you are truly helping the client and not learning the process while a client’s foreclosure is on the line.
photo via jsome1
If you enjoyed this post, make sure you subscribe to my RSS feed!
Portland Real Estate Network is on Twitter!

For those of you who know what Twitter is, you were probably expecting this from me. For those of you who don’t know what Twitter is, there is a great video below to check out. Some call it a “micro-blogging” platform, but I’ll admit, it’s much closer to a big group chat. Best of all, you only have 140 characters to get your point across.
How is this beneficial?
For those of you who are real estate professionals here in Portland, there is a huge tech community (check out Silicon Florist to get an idea). Many tech companies bring employees in from out of the area (Vidoop just had a major migration). Employees coming for jobs = housing demand. Wouldn’t it be nice to “know” someone from some great, concise conversations who could really use your help? Twitter is (one of) the answers.
For those of you who are community members, it’s a great way to get to know your neighbors. Through TwitterLocal, you can search for people within a specific geographic area. Get to know them online, then have a group TweetUp (a Twitter user meet-up) or simply attend any tech event in town to see nametags covered in @usernames. As of this writing, Portland is the 14th largest city on Twitter in terms “tweets”, so there’s a lot of people to get to know.
How to participate
Simply go to Twitter.com and register for an account. Then go here and click on the “Follow” button below our image. Anytime we update, you’ll be able to see it!
While you’re at it, feel free to join me on there as well. As our contributors start writing, they’ll let you know how to find them on Twitter too!
The video
I promised a video explaining all of this, and here it is…
If you enjoyed this post, make sure you subscribe to my RSS feed!
Welcome Nick Bostic, Internet Marketing Specialist
![]()
We would like to welcome our first contributor, Nick Bostic! Nick is the blogger behind Real Estate Technology Coaching, is a contributor for Agent Genius, has been featured on Real Estate Radio USA, has been profiled by Portland on Fire and is the Director of Marketing and Technology for Chicago Title of Oregon.
Nick will be covering real estate technology including tools for real estate professionals as well as fun gadgets for homeowners. As site administrator, he will also be fielding consumer questions from the site contact form to the real estate public on the site.
Connect with Nick via the following sites:
If you enjoyed this post, make sure you subscribe to my RSS feed!

